The Icefields parkway is certainly an...
The Icefields parkway is certainly an exceptionally scenic drive, however almost all roads in the Rockies have areas of jaw-dropping beauty.
For a lunch stop Bow Lake is the perfect place for lakeside picnic and extremely photogenic. Allow bit of extra time to take look round Simpson's Num-ti-jah lodge which is packed with period furnishings and has a restaurant, cafe and tasteful gift shop.
Between Sunwapta falls and Athabasca falls keep an eye out for Goat lookout. There are salt licks at the side of the road and as a consequence the is a high probability of seeing mountain goats.