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Cervezorama

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1 review of Cervezorama

Madrid's craft beer pioneers

Necessity is the mother of invention. And so, it seems, is a healthy thirst. Back in 2011 a couple of Madrid mates couldn’t buy good beer in the Spanish capital. Around the same time they lost their jobs (yes, the crisis). So, in need of both fruitful employment and moreish suds, they opened Cervezorama – the first craft beer shop in Madrid, and the spearhead of the city’s craft beer movement.

“People freak out when they walk in,” they told me, noting that many Spaniards don’t realise there’s such a big wide world of beer beyond Mahou, the local industrial brew. Cervezorama’s shelves groan with over 400 different craft beers from across the planet, and upwards of 20 Spanish brews. So if you’re visiting Madrid and keen to stash a few bottles in your suitcase, this is a top spot to do your shopping. The staff are passionate about their products, and devote a significant amount of time talking to each customer, exploring their beer wants, needs and desires. Something a little more hoppy? Try this… You’re cooking bull’s tail tonight? This will pair nicely…

But it’s not all passion. The Cervezorama team have smarts too, and they’ve turned their going concern into much more than just a beer shop. Sometimes it feels more like a club-house for local beer lovers. On Wednesdays they run tastings, with talks by Spanish craft brewers and if you’re in town a little longer, check out their two-part brewing workshops, (wherein you’ll make your own beer under their watchful eye). Of course, if you decide to go it alone, they also stock home-brew equipment and ingredients.


What’s more, owners David and Ernesto cook up their own brews, under labels Yria and Guinea Pigs. The former is a more mainstream craft range, while the latter is the radical, experimental (and extremely popular) arm. And if you like your mornings hoppy, pick up a jar of their beer-infused jam to spread across your sourdough.

When I recently spoke to David, he brought me up to speed on the Spanish craft scene. He said home-brewing is thriving and about two new craft breweries are opening each month (of course, most are small-scale operations). As if to prove the point, the two chaps who were buying a box of craft beer beside me said they’d been cooking their own brews for a few years, and were about to go to market. Clearly things are accelerating. While David cautioned that there’s still a lot of crap craft beer out there, he said Spain is already making some top brews and the future looks very bright indeed.

If your trip to Spain includes Barcelona, keep in mind that Catalonia remains the vanguard of Spanish craft beer. The movement kicked off there about 10 years ago and the region has more breweries, more bars and more demand than Madrid. But enough about Barcelona…

Finally, “Like” Cervezorama on Facebook and you’ll get a 10% discount on Tuesdays.
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