Familes, camels, and kite-surfers
The beach is Essaouira has a bit of everything...when you're close to the Medina, it's a relaxing place where you can see Moroccan couples taking a stroll and the odd European sunbather enjoying the weather. As you head around the bay, you'll start to see the large, crescent-shaped kites of kite-surfers dotting the sky and the sand dunes becoming larger. This is the most interesting part of the beach. There are lots of camel and horse jockies ve'll hassle you to go for a ride in the dunes, but if you're not interested, just keep walking and they'll leave you alone once you lay down or start swimming.