Abercrombie and Fitch

Fans of this iconic American clothing brand were hoping that a store would open in Europe, and now they have their wish, with a flagship store right in the heart of London. The shop is not advertised, but it doesn't need to be...there are always queues in the street, waiting both to enter and to take a photo with one of the stunning shirtless young guys working there! Inside you'll find two incredibly atmospheric floors, with disco music and great lighting. In fact, the clothes are the least interesting thing about the shop, with unremarkable casual clothing (t-shirts for around €40). From Picadilly